Wikipedia
Grug is a fictional character appearing in a series of Australian children's books by the author Ted Prior. They were published between 1979 and 1992 by Hodder & Stoughton, Australia and have now been republished by Simon & Schuster, Australia from the 1st of June, 2009.
Grug began his life as the top of a Burrawang tree ( Macrozamia communis) that looks more like a Grass tree ( Xanthorrhoea). Resembling a small, striped haystack with a face, he is fascinated by the world around him and solves everyday problems creatively and without fuss. When dancing instructions are too difficult to understand, Grug invents his own dance and calls it "The Grug".
Grug has spawned two plays, Grug which "centers on the fun of visual surprise." and Grug and the Rainbow based on several of the books and "amongst the best children’s theatre you will find".