What is "groceryrun"

GroceryRun is an Australian online supermarket, based in Melbourne, Victoria. GroceryRun was founded in 2011. The site offers non-perishable goods. It features products refused to major supermarkets due to product deletions, cancelled orders, incorrect stock forecasts, changes in packaging or short use-by dates, as well as alternative brands. Some products are over 50% cheaper than major supermarkets.

The site has been featured on both A Current Affair and Today Tonight.