What is "gormiti"

Gormiti: The Invincible Lords of Nature (Italian: Gormiti: Gli Invincibili Signori della Natura), later changed to Gormiti: The Lords of Nature Return!, is a toy property based primarily on 2-inch tall non-articulated mini figures with a trading card game play aspect. The toys were created in Italy in 2005 by Grani & Partners/ Giochi Preziosi (company).

For Gormiti generally means some monsters of plastic, with about 3-5 inches high, sold in bags closed, along with a card containing a description of the character in question. Although the game modes are possible different, are generally used by children in the age group 4–8 years as puppets battle for free play and, as children and adults, as collection pieces.
The Gormitis are the warriors of the island of Gorm, divided into two great armies - of good and evil - according to mythology created for the occasion reminiscent in many places of Lord of the Rings. The two armies are in turn divided into various peoples, usually tied to a natural element (People of the Sea, People of Lava ...) that characterizes appearance and powers.

The mechanics of sale is similar to that of the figurines: the sale in sachets closed does not allow the choice, and involves the purchase of duplication which in turn feed a phenomenon of exchange. The remarkable success has led to the spread of a large secondary market: figurines, games and other children's products marked "Gormiti", dedicated magazines, DVDs and even a theatrical show.

Previously, in the 80s, the Giochi Preziosi distributed static figures of plastic sachets with similar aims, called Exogini, which were also a big hit with the kids then. In that case it was however an Italianisation of existing static figures; were inspired by the manga Kinnikuman, a comic (and then cartoon) dedicated to the theme of space wrestler. These figurines were in all respects identical to those produced in the USA and Japan, except for the difference of the names of the characters, and the plastic used, more harder, and similar to that used for the regular Gormiti.