What is "goldgenie"

Goldgenie is a company that specialises in providing customization of household items. The service is primarily used to customize mobile phones, games consoles, and household items with gold, copper, nickel, chrome and platinum plating, solid gold, Swarovski crystals and diamonds. Customers order products via the Internet, or send their own items to be customised. The brand does not have any retail outlets but sells selected items via High Street stores including HMV, Apple premium resellers and Selfridges & Co. It sells some items as pre-customised units. These include Apple iPods and iPads, as well as mobile phones and video game consoles. A service is also available by which customers can choose designs and materials from pre-set schemes, or design their own. Laser engraving is also offered.