Wikipedia
gogoyoko.com was an online music store and social networking music website where artists can sell directly to their fans. The site offers free streaming of all tracks, which is subsidized with advertisements in the music store. The focus of the site is on independent music both from independent artists and labels and distributors working in the independent music sector. The aim of the site is to have artists paid fairly for the sale and distribution their music on the Internet, without having to go through a record label or digital aggregators.
Gogoyoko is known as a "forward-thinking" company due to their focus on artists' rights and the concept of "Fair Play in Music", which is term that gogoyoko uses to describe its business model and as a general slogan for its activities in organizing concerts for charity and to promote grassroots musical movements.Unicef (Iceland) 250.000 krónur söfnuðust á tónleikum fyrir Haítí, Retrieved 2010-05-30 gogoyoko partners with other companies with a focus on artists' rights and fair business models in the music industry.