What is "globeride"

Globeride, Inc. (formerly Daiwa Seiko Corporation) is a Japanese company that produces fishing equipment in addition to tennis, golf and biking gear. Globeride's fishing products, sold under the Daiwa brand, account for the majority of its sales. The company also offers licensed Prince brand tennis gear, GIII brand golf gear, Bottecchia bicycles, and other outdoor products. Globeride, founded in 1958, operates from offices throughout Japan and internationally from subsidiaries in Australia, China, France, Germany, Taiwan, Thailand, the UK, and the US (Daiwa Corporation).