What is "giordano"

Giordano International Limited (Giordano or the Company)is a Hong Kong-based international retailer of men’s, women’s and children’s apparel and accessories. Established in 1981, Giordano now employs over 8,100 staff with over 2,400 shops operating in more than 30 countries worldwide. Its current Chairman and CEO is Dr. Lau Kwok Kuen, Peter. The Company is one of Asia-Pacific's most successful retailers and its brands include "Giordano", "Giordano Junior", "Giordano Ladies", "BSX" and "Beau Monde". Giordano has been listed on the Main Board of the Hong Kong Stock Exchange since 1991 and trades under ticker symbol 709.HK.