What is "gimmickry"

Usage examples of "gimmickry".

Although Herbert employs esoteric electronic gimmickry and extrapolation from electroencephalography to suggest the birth of a new science, the real key to the story is the process of self-discovery Eric has to go through before he can find safety in the new realms of the mind.

It seemed to me that Arkadya was everything that Valery was not: blonde where Valery was dark, covered with Mechanist gimmickry where Valery had the cool elegance of the genetically Reshaped, full of false and brittle gaiety where Valery was prey to soft and melancholy gloom.

I studied the cistern for a while, and then removed the top, revealing its guts -- the ball valve and associated gimmickry invented by that unsung genius, Thomas Crapper.

I was lost in a world of gimmickry and nonsense, as far as it had any design designed it seemed simply to fix the image of a fuddy not to say duddy old fireside hobbitlike boozer.

Also serving an onion-smothered, White Castle-style hamburger, Toddle House thrived in both working-class and more affluent neighborhoods because of its more sedate architecture, which had no large signs or tacky gimmickry.