What is "geni.com"

Geni is a commercial genealogy and social networking website, owned by Israeli private company MyHeritage. Launched on January 16, 2007, the Web 2.0 company stated that it aimed to create a family tree of the world. While family profiles are private, Geni’s mission is to create a shared family tree of common ancestors. By combining research into a single tree that users work on together, users can focus on verifying information and on new avenues of research, rather than spending time duplicating research that others have already done. Over 98.6 million profiles were created on Geni by over 5.8 million users as of December 2010. Geni was the original parent company of enterprise messaging service Yammer, which became part of Microsoft on July 19, 2012. In November 2012, Geni was acquired by MyHeritage.