Wiktionary
genericize
alt. (context nonstandard or legal transitive English) To make generic (used especially of a trademark). vb. (context nonstandard or legal transitive English) To make generic (used especially of a trademark).
Usage examples of "genericize".
You're right, at Microsoft bodies get down played to near invisibilty with unsensual Tommy Hilfiger geekwear, or are genericized with items form the GRP so that employees morph themelfves into those international symbols for MAN and WOMAN you see at airports.