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Wiktionary
general aviation

n. the section of the aviation industry that excludes both military and commercial passenger transport; for example sightseeing, pleasure flights, etc.

Wikipedia
General aviation

General aviation (GA) is all civil aviation operations other than scheduled air services and non-scheduled air transport operations for remuneration or hire. General aviation flights range from gliders and powered parachutes to corporate business jet flights. The majority of the world's air traffic falls into this category, and most of the world's airports serve general aviation exclusively.

General aviation covers a large range of activities, both commercial and non-commercial, including flying clubs, flight training, agricultural aviation, light aircraft manufacturing and maintenance.