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The Collaborative International Dictionary
Gaillardia pulchella

firewheel \firewheel\ n. An annual of the central U. S. ( Gaillardia pulchella) having showy long-stalked yellow flower heads marked with scarlet or purple in the center.

Syn: blanket flower, Indian blanket, Gaillardia pulchella.

Wikipedia
Gaillardia pulchella

Gaillardia pulchella (firewheel, Indian blanket, Indian blanketflower, or sundance), is a North American species of short-lived perennial or annual flowering plants in the sunflower family. It is native to northern Mexico ( Chihuahua, Coahuila, Nuevo León, Sonora, Tamaulipas) and the southern and central United States from Arizona east to Florida and the Carolinas and north as far as Nebraska. It is also naturalized in scattered locations in other parts of the United States as well as in Québec, Ontario, China, South Africa, and parts of South and Central America.