What is "freshxpress"

FreshXpress was a discount supermarket chain in the United Kingdom. It was originally formed in 2007, from the rump of the defunct Kwik Save chain, by Irish retail entrepreneur Brendan Murtagh. It existed in its original form between July 2007 and March 2008, culminating in it going into administration, and was then resurrected in a smaller form, however during 2009 the resurrected company also went into administration, and has since ceased to exist.