What is "flydirect"

flyDirect was a proposed and ultimately failed New Zealand seasonal passenger airline created in early 2010 to serve the ski resort town of Wanaka located on the shore of Lake Wanaka. It went into liquidation on 2 June 2010, before launching its first service.

The airline was brought about due to the refusal of Air New Zealand's subsidiary, Eagle Airways to add extra flights or reschedule the inconvenient afternoon daily flight that was on offer. Local Wanaka businesses were the backers to the airline with accommodation package deals being the only ticketing option. The airline aimed to cater for the "weekend" skier market and Australian skiing holiday makers.