Wikipedia
Flirtomatic was an online flirting and social networking service for people connected to the Internet via mobile phone or PC. Operated by Handmade Mobile Entertainment, Flirtomatic was named the number one mobile dating site in the U.S. in a study by the mobile measurement company Ground Truth.
Flirtomatic allows members to connect on the basis of preferences, interests, location and other information stored in their profile; chat with other users; send immediate messages with graphics and photos; rate other members; and find user-generated editorial content relating to flirting and dating. Flirtomatic has virtual currency known as FlirtPoints, which members can purchase and use to buy additional services, such as virtual goods, and pay to promote or advertise their profile within the service and through alert features. About 80 percent of its members access Flirtomatic via mobile phone.
Flirtomatic is available to mobile users in Britain, Germany, Australia, Spain, Italy and the United States. The service is available on iPhone, Android, BlackBerry and Ovi and has integrated Facebook into its services. Flirtomatic has partnerships with AT&T, Verizon, Virgin Mobile, Cricket, Vodafone, T-Mobile, Orange, MetroPCS and ninemsn and has attracted mobile advertising from companies such as Fiat, Peugeot, NatWest, O2, Vodafone, Rimmel, Samsung, Walkers, Orange, 3, McDonalds, H&M and Sony Pictures.
The service, open to users 18 and older, has 3.5 million (1.5 million in the U.S.) registered users. Flirtomatic users average six logins a day while its iPhone users check in nine times a day.
The company generates revenues from online advertising and value-added services paid for through carrier billing, premium SMS and card payments. Flirtomatic monitors its site in order to maintain a PG-rated content.