What is "flahavan's"

Flahavan's is an Irish milling company which has been run by the Flahavan family since about 1785. The current chairman is John Flahavan.

The original mill was a watermill driven by the River Mahon in Kilmacthomas, County Waterford. Nowadays, the Flahavan's factory produces oats-based breakfast cereals, rolled oats, cereals, muesli, flour, snack products, and baked oat products.