What is "findface"

FindFace is a website that lets users search for members of the social network VK by uploading a photograph. It was created by Maxim Perlin. FindFace employs a facial recognition algorithm developed by N-Tech.Lab to match faces in the photographs uploaded by its users against faces in photographs published on VK, with a reported accuracy of 70 percent.

In 2016, FindFace generated controversy because it was used to systematically deanonymize Russian pornography actresses and alleged prostitutes. These efforts were organized by users of a Russian imageboard who claimed that women in the sex industry are “corrupt and deceptive”, according to Global Voices. In addition, FindFace has been characterized as a major step in the erosion of anonymity.