What is "fiksu"

Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile. The company’s mobile-first platform targets users across an array of channels including social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web. Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases. Their accumulation of data now includes billions of app downloads, trillions of mobile marketing events, and profiles of nearly 60 percent of the world's mobile devices. Fiksu works with more than 1,000 clients, including Disney, Coca-Cola, Dunkin Donuts, EA, and Groupon.

Fiksu was acquired by asset management firm Noosphere in June 2016.