What is "faygo"

Faygo Beverages, Inc., is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwest, Mid-Atlantic, Central Southern regions of the United States, and southern Canada. Faygo is imported in Europe by American Fizz, an official distributor of Faygo. Faygo Beverages, Inc., is a wholly owned subsidiary of the National Beverage Corporation, started in Detroit, Michigan, in 1907, as Feigenson Brothers Bottling Works.