What is "fantex"

Fantex Holdings, Inc. is a U.S.-based financial services and brand development company headquartered in San Francisco, California which provides an investment service allowing investors to trade securities tied to the cash flows of professional athletes and their brand contracts with Fantex. Since their first Initial Public Offering of shares linked to future earnings of San Francisco 49ers Pro Bowl tight end Vernon Davis in October 2013, Fantex has continued to initiate brand contracts and list more athletes on their exchange. The Fantex asset class has been compared to investments similar to the celebrity bonds offered by professional entertainers, including the 1997 offering by David Bowie.

Fantex is a holding company with two primary businesses:

1. Fantex, Inc. – a securities issuer that files registration statements with the Securities and Exchange Commission.
2. Fantex Brokerage Services, LLC – an online brokerage firm and Financial Industry Regulatory Authority (FINRA) member.