What is "fancy.com"

Fancy is a social photo sharing webstore and mobile app created by Joseph Einhorn. The New York-based e-commerce site allows users to engage in socially oriented shopping through picture feeds and sharing. Users can purchase products that they see directly from the website, which acts as an intermediary between the consumer and the retailer.

In July 2013, Bloomberg announced that Fancy had raised $53 million in funding, bringing the company's valuation to approximately $600 million.

In February 2015, Fancy raised a $20 million Series D strategic funding round which was led by Mexico's Carlos Slim Domit and the CCC holding company.