What is "facework"

Facework \Face"work`\, n. The material of the outside or front side, as of a wall or building; facing.

n. 1 The material of the outside or front side, as of a wall or building. 2 (context sociology psychology English) The communicative strategy involved in upholding face, or social prestige. 3 (context mining English) work done at the face, such as the coalface