What is "exnovation"

Exnovation, the opposite of innovation, is where processes and practices that have been tested and confirmed, are not allowed to be innovated by those practicing them. Some of the companies that have followed exnovation as a strategy have been General Electric, Ford Motor Company and American Airlines. The term was coined in the year 1996 by A. Sandeep and since then has proceeded to become a notable parlance in various practices, from management to medicine.