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eureka moment

n. (context idiomatic English) The moment of a sudden unexpected discovery.

Usage examples of "eureka moment".

Brock's new book includes a eureka moment in which Brock spoke by phone with his friend Ricky Silberman after the Abramson-Mayer account of Thomas's movie-rental habits.

Then, at what would normally be the Eureka moment, they hit the buffers with a thud.