Wikipedia
Etoy
etoy is a European digital art group formed in 1994. It has won several international awards including the Prix Ars Electronica in 1996. Their main slogan is: "leaving reality behind."
etoy has routinely experimented with the boundaries of art, such as selling shares of "stock" in the etoy.corporation, a registered company in Switzerland and travelling the world as well as living in "etoy.tanks" ( cargo containers).