What is "etos"

Etos B.V., trading as Etos, was founded in 1918 by Philips to create a grocery and drugstore where Philips employees could benefit from lower priced products than the average stores. "Etos" is an abbreviation for the Dutch words: Eendracht, Toewijding, Overleg and Samenwerking (Unity, Devotion, Consultation and Cooperation).