Wiktionary
n. A subdiscipline of anthropology, examining human knowledge of fish and their uses.
Wikipedia
Ethnoichthyology is an area in anthropology that examines human knowledge of fish, the uses of fish, and importance of fish in different human societies. It draws on knowledge from many different areas including ichthyology, economics, oceanography, and marine botany. This area seeks to understand the details of the interactions of humans with fish, including both cognitive and behavioural aspects. A knowledge of fish and their life strategies is extremely important to fishermen. In order to conserve fish species, it is also important to be aware of other cultures' knowledge of fish. Ignorance to the effects of human activity on fish populations may endanger fish species. Knowledge of fish can be gained through exposure to fish, scientific research, or information passed down through generations. Some factors that affect the amount of knowledge acquired include the value and abundance of the various types of fish, their usefulness in fisheries, and the amount of time one spends observing the fishes' life history patterns.