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Ephemeralization

Ephemeralization, a term coined by R. Buckminster Fuller, is the ability of technological advancement to do "more and more with less and less until eventually you can do everything with nothing," that is, an accelerating increase in the efficiency of achieving the same or more output (products, services, information, etc.) while requiring less input (effort, time, resources, etc.). Fuller's vision was that ephemeralization will result in ever-increasing standards of living for an ever-growing population despite finite resources. The concept has been embraced by those who argue against Malthusian philosophy.

Fuller uses Henry Ford's assembly line as an example of how ephemeralization can continuously lead to better products at lower cost with no upper bound on productivity. Fuller saw ephemeralization as an inevitable trend in human development. The progression was from "compression" to "tension" to "visual" to "abstract electrical" (i.e., nonsensorial radiation, such as radio waves, x rays, etc.).

Length measurement technologies in human development, for example, started with a compressive measure, such as a ruler. The compressive technique reached an upper limit with a rod. For longer measures, a tensive measure such as a string or rope was used. This reached an upper limit with sagging of the string. Next was a surveyor’s telescope (visual). This reached an upper limit with curvature of the earth. Next was radio triangulation (abstract electrical). The technological progression is a continuing increase in length-measuring ability per pound of instrument, with no apparent upper limit according to Fuller.

Usage examples of "ephemeralization".

The extension of the throw-away culture, the creation of more and more temporary structures, the spread of modularism are proceeding apace, and they all conspire toward the same psychological end: the ephemeralization of man's links with the things that surround him.

From all these directions, strong pressures converge toward the same end: the inescapable ephemeralization of the man-thing relationship.

Here the evidences of ephemeralization are, if anything, even more pronounced.