Find the word definition

Wikipedia
Epagogix

Epagogix is a UK-based company founded in 2003 that uses neural networks and analytical software to predict which movies will provide a good possibility of return on investments and which movie scripts or plots will be successful. It was featured in an article by Malcolm Gladwell in The New Yorker. It has also been featured in Super Crunchers, Ian Ayres' book about number analysis, in CIO magazine and in Kevin Slavin's TED talk.