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Eloquii

Eloquii is a privately owned online retailer offering women's plus-size clothing and accessories. Eloquii originally was part of The Limited, which started the line in 2011. Under The Limited ownership, Eloquii items were available through a few retail stores. Sun Capital Partners, the owners of The Limited, decided to focus on "core brands" and close Eloquii in the summer of 2013, one year and a half after starting it. The brand was revived in February 2014 by former Eloquii employees as well as investor John Auerbach. The name 'Eloquii' is a hybrid of 'eloquent' and 'soliloquy.' The first brick-and-mortar location for Eloquii was opened in Detroit in April 2012.

Eloquii was launched in response to consumer demand for stylish clothing choices for plus-size women.