What is "easycruise"

EasyCruise (styled as easyCruise) was a cruise line of Greek ferry operator Hellenic Seaways. It was sold to them in August 2009 for £9 million by founder and Cypriot/ British business man, Stelios Haji-Ioannou. They launched their first cruise ship EasyCruiseOne in 2005. Unlike other cruise lines, EasyCruise's business model offered passengers an inexpensive no-frills vacation with a la carte pricing for on board food and services. EasyCruise ended operations in early 2010.