What is "driscoll's"

Driscoll's is a privately held company that sells fresh strawberries and other berries. Its headquarters is in Watsonville, California, USA and it has been family-owned for over 100 years. As of 2014, more than 40,000 people globally are involved in developing, growing and harvesting both conventionally grown and organic strawberries, raspberries, blackberries and blueberries for the company.