What is "drinkwise"

DrinkWise Australia (DrinkWise) is an Australian social change organisation created to harness the power of evidenced based social marketing to bring about a healthier, safer drinking culture in Australia – where drinking to excess or drinking too young is considered undesirable.

DrinkWise's philosophy is founded on industry leadership and community partnerships. It is currently funded by voluntary contributions from alcohol industry participants, and has in the past received some government funding to support specific initiatives.

The organisation is governed by a board of eminent Australians with backgrounds including business, politics, community service, academia, education, research and marketing. DrinkWise's alcohol industry contributors are directly represented on its board.