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drawcard
Wiktionary
drawcard

n. (context UK English) Something that attracts customers, visitors, spectators, etc. to a place or an event.

Usage examples of "drawcard".

The hotel itself was a drawcard for the tourists, and each of the privately owned condominiums provided a luxury only the wealthy could afford.

He had a drawcard in his alias so he could pull money from a transaction account as needed, a basic medical record card containing a medical history that would allow doctors to treat him without knowing who he really was, and his new identification card.

The fights became popular events, with the African singing a big drawcard leading, as it did, to what was soon regarded as the feature of the entertainment, the chant that preceded my bout.