What is "dramatic structure"

n. 1 The sequence a 5-act play follows including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. credit Gustav Freytag 1863 2 (Advertising) one of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.

Dramatic structure (also called Freytag's pyramid) is the structure of a dramatic work such as a play or film. Many scholars have analyzed dramatic structure, beginning with Aristotle in his Poetics (c. 335 BCE). This article focuses primarily on Gustav Freytag's analysis of ancient Greek and Shakespearean drama.