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Crossword clues for downmarket

Longman Dictionary of Contemporary English
downmarket
I.adjective
COLLOCATIONS FROM OTHER ENTRIES
a downmarket imageBritish English, a downscale image American English (= cheap and not good quality)
▪ The store has struggled to break away from its downmarket image.
EXAMPLES FROM CORPUS
▪ Everything that the east village - the downmarket part of the Voice's patch - wasn't.
▪ Samsung has been trying to discard its somewhat downmarket image for some time.
II.adverb
EXAMPLES FROM CORPUS
▪ The Opera House specialised in drama for nine years - and then went downmarket.
Wiktionary
downmarket

a. 1 designed for low-income consumers. 2 Of, or relating to the less prestigious sector of the market. adv. Towards the less prestigious sector of the market.

WordNet
downmarket

adj. designed for low-income consumers [ant: upmarket]

Usage examples of "downmarket".

He wanted to be sure why Haywards thought it a good idea to go downmarket when they had designer rooms and a very wealthy clientele.

The menu had plunged downmarket to the scampi, chips and peas level, and the food was heartily mediocre.