The Collaborative International Dictionary
down-market
down-market \down-market\ adj. designed for low-income consumers. Opposite of upmarket.
Syn: downmarket.
Usage examples of "down-market".
The address was in Dundee Street, which Findhorn remembered as a down-market part of the city.
Father Looney and our down-market salvation stall have a quality of impressionistic caricature about them, but I have written what I find in my memory.