What is "dimmeys"

Dimmeys is an Australian discount department store chain. Founded as a gold-rush era drapery "Dimelow & Gaylard's", in rural Maryborough, the business became colloquially known as 'Dimmeys'. In the early 1900s the business name was changed.

Over the last few decades the chain evolved from larger traditional Department stores to smaller 'bargain stores' in more locations. As at 2014 the business has more than 40 stores spread across eastern and southern Australia.