What is "digitas"

Digitas was an integrated advertising agency and a member of the Publicis Group, now merged with LBi to form DigitasLBi. The company had over 3,000 employees in 28 offices in 18 countries. Digitas also owned The Third Act: (a brand content platform) and Prodigious Worldwide (global digital productions company). Other sister agencies include: Starcom MediaVest, ZenithOptimedia, Dynante and Razorfish, all of which are members of Publicis Groupe's VivaKi. The company was based in Boston.