What is "diadora"

Diadora is an Italian football, tennis, running, cycling, rugby, athletic shoe, clothing, and fashion accessory manufacturer with locations in Italy, the United States, and Hong Kong.

Diadora is a genus of beetles in the family Buprestidae, containing the following species:

• Diadora lutea (Kerremans, 1897)
• Diadora undulata Obenberger, 1922
• Diadora willineri Cobos, 1972