What is "deubre"

Deubré is a generic term, originating at Nike, Inc., for an ornamental shoelace tag. Typically, a deubré will have two holes through which a shoelace is threaded, like a bead on string. When the shoe is laced, the deubré is centered between the first two eyelets (closest to the toe), with the shoelace passing through and behind the deubré. A deubré is typically made of metal, plastic, or leather, and may be decorated with a logo or text. It is distinguished from a bead in that it is non-tubular; it has two points of entry/exit for the shoelace, as a belt or webbing may pass through a buckle. One could argue a deubré is functional in that once threaded to the midpoint of a shoelace, it assists in centering the shoelace in the shoe, though not all deubré and shoelace combinations necessarily will provide enough friction to hold the deubré in place while lacing.