Wikipedia
Demandbase
Demandbase is a targeting and personalization platform for business-to-business (B2B) companies. Marketers can target online ads to companies that fit pre-determined criteria based on attributes and metrics like industry, revenue, customer status, or products purchased. The platform provides services such as managed analytics consulting, target account marketing, and Facebook ad targeting. The company’s patented technology can identify businesses visiting websites through the use of their network IP address, without the use of cookies and in real-time.
Headquartered in San Francisco, Demandbase was founded in 2006 by CEO Chris Golec.