What is "delia's"

Delia's, Inc. (stylized as dELiA*s) is a direct marketing and retail company composed of two lifestyle brands primarily targeting girls and young women around the ages of 13 to 19.

It was, in its prime, the leading marketer to 10 to 24-year-old females in the United States. Delia's was popular among college women, as many of its products were affordable and suitable for college-age students. After declaring bankruptcy in December 2014, the store re-opened as an online merchant in August 2015.