What is "dajare"

is a kind of comic Japanese word play, similar in spirit to a pun that relies on similarities in the pronunciation of words to create a simple joke.

Dajare are popular in advertising. Dajare are also associated with , oyaji meaning "old man", as an "old man" would be considered by the younger generation most likely to attempt dajare, making them a near equivalent of what would be called "dad jokes" in English.