What is "dagrofa"

Dagrofa A/S is a Danish retail company with a marketshare of around 20% in Denmark as of 2008. The company controls distribution to franchise stores operating under the SPAR, Meny and Kiwi brands in Denmark and owns 43 own stores itself.

In 2013, NorgesGruppen bought a 49% share in Dagrofa from Skandinavisk Holding (owner of Scandinavian Tobacco Group.