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The Collaborative International Dictionary
Cross-reading

Cross-reading \Cross"-read`ing\ (r?d`?ng), n. The reading of the lines of a newspaper directly across the page, instead of down the columns, thus producing a ludicrous combination of ideas.

Wiktionary
cross-reading

n. The reading of the lines of a newspaper directly across the page, instead of down the columns, thus producing a ludicrous combination of ideas.