What is "coveritlive"

CoveritLive is a social media platform that lets brands, media companies, individuals and small organizations share real, virtual and hybrid events online. CoveritLive can enhance live television with a second screen experience, or it can serve as the primary coverage of a sports, news or entertainment event. It can also provide live social streams and social walls. It was founded by Keith McSpurren who also co-founded Salesdriver.com with Joel Silver.