Wikipedia
Comparethemarket.com
comparethemarket.com is a UK price comparison website that is part of the BGL Group. The website also offers other on-line companies the ability to provide their customers with a co-branded or white labelled comparison service.
Founded in 2006, the website achieved significant success in the market following the launch in 2009 of an advertising campaign featuring a series of meerkat characters, after which it became the third-largest price comparison website in the UK.