What is "colruyt"

Colruyt is a chain of supermarkets, started at Lembeek near Halle, Belgium. Colruyt carries the name of the founder of the family business: Franz Colruyt. Colruyt is part of Colruyt Group, a Belgian multinational family business in wholesale distribution that evolved from the Colruyt supermarkets. It is competing with hard discounters such as Aldi and Lidl in Benelux countries where it is a well established market leader. The current manager is Jef Colruyt.

The company's retail trade division includes the direct supply of products to retail customers operating through brands Colruyt, OKay, Bio-Planet, DreamLand and ColliShop, among others. The company supplies to wholesalers and affiliated independent merchants in Belgium, France and Luxembourg. It also supplies fuels through DATS 24 filling stations in Belgium and France, provides printing and document management solutions (Druco/Mitto) and engineering activities (Intrion), and produces renewable energy (WE Power).