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Coinfloor

Coinfloor is a London-based bitcoin exchange. Established in early 2013 with the aim of creating the world's most reputable and trustworthy digital currency exchange. The company is focused on security and is known for being the first exchange to store all bitcoins in 100% multi-signature cold storage and employing procedures to deter money laundering amidst the lack of government regulation.
Coinfloor has been focused on building a community of bitcoin brokers and investors, with the launch of the first exchange-backed Peer-to-Peer marketplace for bitcoin. This product, “Coinfloor Market” connects vetted brokers with investors and consumers looking to buy bitcoins in a more personal, user friendly and convenient way. Buyers are able to send funds directly to a broker using a local UK bank transfer.
In addition to its commitment to user security and user asset protection, Coinfloor is also the first exchange to employ a sophisticated algorithmic rounding engine for fee calculation - making its exchange the most favourable for high frequency and professional traders in the world. At the same time, Coinfloor has been developed to be intuitive and easy to use for even a casual bitcoin enthusiast and first-time trader.
By allowing direct conversion between bitcoins and the British Pound (Sterling), the exchange also aims to reduce the inconvenience of a two-step conversion that people holding Sterling used to have to go through.
The start-up was founded by Mark Lamb, Amadeo Pellicce, and James McCarthy. In October 2013, the company announced raising an undisclosed amount of venture capital funding from Passion Capital and Taavet Hinrikus, co-founder of TransferWise and the first employee at Skype.